This post is also available in: Spanish
In July I had the privilege to be at the Internet Start up Camp, organized by the Polytechnic University of Valencia. I gave a workshop on how to give an elevator pitch, together with Yanira Navarro, who organized all the networking activities for the camp, and Lluis Bueno who collaborated in the activities.
The elevator pitch
An elevator pitch is a very short presentation (one to five minutes). The name comes from the possible situation of being with a client or investor in the elevator. In a very limited amount of time you have to tell him about you and your project and raise the interest so that he wants to know more.
During our workshop I gave a short introduction on the key aspects of an elevator pitch. Afterwards, everyone prepared and gave a pitch.
Three key ideas
In this post I would like to share with you three key ideas to take into account when preparing an elevator pitch, In such a short presentation, there is no time for details, you have to come straight to point.
- You have to have the audience top of mind, always. Who is your audience? Are they possible clients, partners or investors? As each of them have different interests, you should know who your audience are and adapt the presentation to their needs. The most important question they want you to answer is: why? Why should they buy your product / service? Why should they work with you? Or why should they invest in your project?
- Use the word “you”. It is very powerful to use this word during the presentation. Your audience will really think you are talking about them. You have to make an effort to really tell them what they want to hear.
- Use emotion. They may forget what you said, but they will never forget how you made them feel. Explain how your product or service solves the problem they have.