This post is also available in: Spanish
Reading the book ‘Give your speech, change the world’ by Nick Morgan, I realised that there is something curious with languages regarding presentations. In Spanish you ‘do’ a presentation (hacer una presentación), but in English (and in Dutch, maybe in even more languages) you ‘give’ a presentation. That makes sense! To whom do you give one? To the audience of course.
A presentation is not about you or about what you have to say, it’s about what the audience will remember. So make sure you get your message across properly and that you really ‘give’ your presentation to the audience. Make a movement towards them.
By taking all the parts of communication into account: sender, medium, message, receiver, feedback and noise.
Many presenters think about the medium and about the sender, or maybe the message as well, but they completely forget about the rest. They are obsessed with their PowerPoint slides, with themselves, they might worry about the content, but they completely forget the receiver. The other parts of the communication process are feedback and noise. Most presenters try to avoid feedback. “What if they ask me a question I can’t answer?” The noise you can see as all the little mistakes or errors due to the lack of rehearsing.
As I wrote in a former post, start by thinking about the audience. Why should they care to listen to you? Make sure you inspire them. Give audience-centered presentations!